Your business already creates an experience.
The question is whether the room people enter reflects
the business you are actually building.
This isn't a personality test. There is no brand type waiting
for you at the end. Instead, we'll look at what people come to
you for, how you want them to experience your business, and
whether your website is telling the same story.
01 — WHAT PEOPLE COME FOR
What do people primarily come to your business for?
Think about what they're really buying from you — not your job title
or industry. Choose up to 3.
02 — BEFORE
What's usually going on for people when they come to you?
Think about the situation they're in before they choose your business.
Choose up to 4.
03 — WHY YOU
Why do people choose you?
Think about why someone chooses you rather than another business
that could technically give them something similar. Choose up to 4.
Optional — their actual words can sometimes say more than a category can.
04 — YOUR CONTRIBUTION
What do you actually help people do?
Forget your deliverables for a moment. What does your work help
make possible? Choose up to 4.
05 — THE EXPERIENCE
What should it feel like to interact or work with your business?
Think about the experience of being on the other side of your
business. Choose up to 5.
06 — AFTER
What do you hope is different for them afterwards?
The change can be practical, emotional, internal or external.
Choose up to 4.
07 — WHAT PEOPLE MISS
What do you wish people understood about your business?
Think about something people often don't understand at first —
something you wish they could see sooner.
08 — THE WRONG IMPRESSION
What do you never want people to mistake your business for?
Don't overthink it. What would feel fundamentally wrong if someone
walked away believing it about your business?
09 — DESIRED EXPRESSION
What do you want your business to communicate from the outside?
Not necessarily your personality. Think about the impression the
business itself should leave. Choose up to 5.
10 — THE ROOM TODAY
What does your website communicate or feel like today?
Describe the website you actually have — not the one you wish you
had. Choose up to 5.
11 — THE FRICTION
What feels wrong or out of step about your website today?
You don't need to know how to fix it. Just notice what doesn't
quite belong anymore. Choose up to 4.
YOUR ROOM
Let's look at the room you're creating.
IF THIS ROOM FEELS FAMILIAR
The gap is the kind of thing I work with.
BecomingYouWithin is for businesses that have become more,
changed direction, or simply no longer feel at home in the
way they're being presented.
Keep your result. Take a screenshot, sit with the parts that
caught your attention, or bring them with you if you decide
you want to go deeper.
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